
Hey, I’m Gintaras. I help teams build digital products that make sense to real people, in real situations, with real stakes.
Over the last 10+ years, I’ve worked with Fortune 500s, fast-growing startups, and everything in between, from Philips or Tax-free.no e‑commerce to Software as a Service for REHAU, enterprise tools for Medtronic and Adform or self-service platform for Telia.
I’ve led redesigns that moved the needle. Like turning a clunky enterprise platform into a 197% jump in revenue per user. Or helping teams move faster by building design systems that scale without losing clarity.
My background? IT + MBA. My edge? I speak business and design fluently and I don’t waste time on fluff.
If you’re building something complex, and you need someone to make it feel simple — let’s talk.
Brands I help succeed with world-class UX
Selected Work
Philips Home Appliances – Global D2C eCommerce
Led UX efforts for Philips Home Appliances (Versuni) across 17 markets, transforming a rigid SAP Spartacus setup into a scalable, accessible, and user-friendly platform. Navigated system constraints, fast-paced delivery, and competing stakeholder needs by aligning tech and business early, and building a scalable design system. Delivered a consistent, on-brand experience for millions—backed by 130+ years of Philips innovation.
Tax-free.no
I led the design of Tax-Free.no, Norway’s top airport Click & Collect shop, enabling passengers to pre-order duty-free items. Simplified the travel-to-pickup flow, resolved location errors with geolocation and clear prompts, integrated real-time inventory via AutoStore, ensured legal compliance for restricted products, and aligned cross-functional teams through journey mapping—achieving +35% conversion, +197% ARPU, and +171% engagement.
Medtronic Prior Authorisation Portal
Redesigned Medtronic’s Salesforce-based Prior Authorization system, replacing faxed forms with a guided step-by-step digital workflow. Built a clickable prototype, tested with clinic professionals, and refined the design before handoff to development.
REHAU Connect – UX Research & Market Adoption Analysis
Led UX research for REHAU Connect, analyzing low adoption in the UK as installers preferred pen-and-paper over digital tools. Conducted user interviews, competitor analysis, and journey mapping, identifying usability issues, missing features, and adoption barriers with clear solutions.