TG Lab iGaming platform
Transformed a 90s-style Windows-based iGaming platform into a modern, responsive web-based SaaS. Unified sportsbook, casino, lottery, and financial products while creating a scalable white-label UI for enterprise operators, enhancing usability and vendor flexibility.
Before & After. TG Lab iGaming platform was based on 90's fashion MS Windows based application. The goal was to transform it into a web based platform.
Project overview
I worked on transforming an outdated Windows-based, 90’s UI application into a modern, responsive, and web-based SaaS solution for an omnichannel iGaming platform. This platform combines sportsbook, casino, lottery, and financial products into a unified experience for enterprise-level operators. The goal was to simplify and streamline the user experience while enabling scalability for different vendors with a white-label UI.
TGLab iGaming automation workflow
Design Challenges & Solutions
Legacy UI Transformation
Challenge: Converting a Windows-based, 90’s style application into a modern, responsive, web-based platform.
Solution: Redesigned the user interface to be mobile-friendly and visually appealing. Focused on removing unnecessary clutter and ensuring that the interface was user-friendly across devices.
Persona Definition and Workflow Redesign
Challenge: Identifying key user personas (such as the Head of Support & Payment) and creating workflows that suited their needs.
Solution: Conducted user interviews, analyzed daily tasks, and defined personas. Created new workflows that simplified operations and enhanced user satisfaction.
Scalable White-Label UI
Challenge: Creating a flexible, white-label UI that allowed vendors to adopt different styles while maintaining the platform’s functionality.
Solution: Developed a modular design system that enabled easy customization, ensuring vendors could maintain their branding while using the core platform features.
Feature Development and Integration
Challenge: Integrating multiple features (player account management, automation engine, and BI reporting) into a cohesive and intuitive experience.
Solution: Designed intuitive interfaces for managing player accounts, automating business processes, and accessing business intelligence data. Focused on seamless integration with third-party tools for risk management and fraud prevention.
"Day in a life" of Head of Support and Payments
Impact
This streamlined and scalable platform allowed operators to effectively manage multiple player accounts, automate business processes, and access actionable insights, driving improved operational efficiency and user satisfaction.