UX practitioner - Gintaras Lukoševičius

Technology change year by year, humans change in decades. Focus on humans.

Technology change
year by year, humans change in decades. Focus on humans.

Hi, I'm Gintaras, I’ve helped businesses across the US, Netherlands, Norway, Germany, UK, and Lithuania turn UX into a competitive advantage in retail, healthcare, telco, adtech, finance, and insurance. I design and scale products on SAP Commerce (Spartacus), Salesforce, and WordPress, making sure every decision leads to measurable business impact.

I hold a Master’s in IT and Management from Illinois Tech and an MBA from ISM University. My work on Adform Flow earned Red Dot and IF Design Awards, proving that great UX isn’t just about aesthetics, but it drives results.

Brands I help succeed with world-class UX

Selected Work

Philips Home Appliances – Global D2C eCommerce

Led UX efforts for Philips Home Appliances (Versuni) across 17 markets, transforming a rigid SAP Spartacus setup into a scalable, accessible, and user-friendly platform. Navigated system constraints, fast-paced delivery, and competing stakeholder needs by aligning tech and business early, and building a scalable design system. Delivered a consistent, on-brand experience for millions—backed by 130+ years of Philips innovation.

Tax-free.no

I led the design of Tax-Free.no, Norway’s top airport Click & Collect shop, enabling passengers to pre-order duty-free items. Simplified the travel-to-pickup flow, resolved location errors with geolocation and clear prompts, integrated real-time inventory via AutoStore, ensured legal compliance for restricted products, and aligned cross-functional teams through journey mapping—achieving +35% conversion, +197% ARPU, and +171% engagement.

Medtronic Prior Authorisation Portal

Redesigned Medtronic’s Salesforce-based Prior Authorization system, replacing faxed forms with a guided step-by-step digital workflow. Built a clickable prototype, tested with clinic professionals, and refined the design before handoff to development.

REHAU Connect creates a project platform that supports installer planning, selling and creating the perfect quotation for the fabricator.

REHAU Connect – UX Research & Market Adoption Analysis

Led UX research for REHAU Connect, analyzing low adoption in the UK as installers preferred pen-and-paper over digital tools. Conducted user interviews, competitor analysis, and journey mapping, identifying usability issues, missing features, and adoption barriers with clear solutions.

TG Lab iGaming platform

Transformed a 90s-style Windows-based iGaming platform into a modern, responsive web-based SaaS. Unified sportsbook, casino, lottery, and financial products while creating a scalable white-label UI for enterprise operators, enhancing usability and vendor flexibility.

Baristina.com

Led the UX-to-development workflow for Philips Baristina, a premium espresso machine’s showcase front store across multiple European markets. Ensured media-rich website performance while maintaining accessibility, technical feasibility, and seamless design implementation.

Services

1. UX Strategy & Research

Stakeholder interviews & workshops
Customer journey mapping & UX audits
Competitive analysis & heuristic evaluations
Persona development & user behavior analysis
Data-driven insights (Amplitude, GA, Hotjar, SEO)

2. Information Architecture & Interaction Design

Site maps, navigation structures & content hierarchy
Wireframes & user flows (low-to-high fidelity)
Taxonomy & metadata organization
UX writing & microcopy optimization

3. UX/UI Design & Prototyping

Scalable UI design systems & reusable component libraries
Clickable prototypes for validation & stakeholder buy-in
High-fidelity UI mockups aligned with brand guidelines
Accessibility & compliance (WCAG, usability best practices)

4. Usability Testing & Optimization

Usability testing (remote/in-person) with key metrics (SUS, CES, time-on-task, error rate)
A/B testing, heatmaps & behavioral analytics
Conversion rate optimization (CRO) for e-commerce & SaaS
Continuous iteration based on user feedback & data

5. Design System & Development Handoff

Scalable design system creation (Figma, Sketch, Adobe XD)
Developer collaboration (handoff documentation, interactive specs)
Front-end usability review & quality assurance
Component-based UI approach (LEGO-like modular design)

6. Specialized UX Solutions

Enterprise UX & B2B SaaS solutions
E-commerce UX (checkout flows, product discovery, subscription models)
Healthcare UX (medical device interfaces, patient portals, prior authorization workflows)
Finance & insurance UX (quote flows, claims processing, dashboard design)
SEO & UX alignment for organic growth

1. UX Strategy & Research

Stakeholder interviews & workshops
Customer journey mapping & UX audits
Competitive analysis & heuristic evaluations
Persona development & user behavior analysis
Data-driven insights (Amplitude, GA, Hotjar, SEO)

2. Information Architecture & Interaction Design

Site maps, navigation structures & content hierarchy
Wireframes & user flows (low-to-high fidelity)
Taxonomy & metadata organization
UX writing & microcopy optimization

3. UX/UI Design & Prototyping

Scalable UI design systems & reusable component libraries
Clickable prototypes for validation & stakeholder buy-in
High-fidelity UI mockups aligned with brand guidelines
Accessibility & compliance (WCAG, usability best practices)

4. Usability Testing & Optimization

Usability testing (remote/in-person) with key metrics (SUS, CES, time-on-task, error rate)
A/B testing, heatmaps & behavioral analytics
Conversion rate optimization (CRO) for e-commerce & SaaS
Continuous iteration based on user feedback & data

5. Design System & Development Handoff

Scalable design system creation (Figma, Sketch, Adobe XD)
Developer collaboration (handoff documentation, interactive specs)
Front-end usability review & quality assurance
Component-based UI approach (LEGO-like modular design)

6. Specialized UX Solutions

Enterprise UX & B2B SaaS solutions
E-commerce UX (checkout flows, product discovery, subscription models)
Healthcare UX (medical device interfaces, patient portals, prior authorization workflows)
Finance & insurance UX (quote flows, claims processing, dashboard design)
SEO & UX alignment for organic growth

Testimonials

"I had the pleasure of working closely with Gintaras on a major project that involved the implementation of SAP Commerce Cloud shops in over 17 countries. His expertise in UX/CX design was instrumental in ensuring our designs were user-friendly but also scalable and adaptable across all the different countries. Gintaras demonstrated a profound understanding of user experience principles and consistently delivered high-quality designs that significantly enhanced our customers' interactions with our digital platforms."

Andre van de Merwe

Global D2C Product Owner Owned E-Commerce at Versuni

Andre van de Merwe

Global D2C Product Owner Owned E-Commerce at Versuni

I had the pleasure of working closely with Gintaras on a major project that involved the implementation of SAP Commerce Cloud shops in over 17 countries. His expertise in UX/CX design was instrumental in ensuring our designs were user-friendly but also scalable and adaptable across all the different countries. Gintaras demonstrated a profound understanding of user experience principles and consistently delivered high-quality designs that significantly enhanced our customers' interactions with our digital platforms.

Andre van de Merwe,

Global D2C Product Owner Owned E-Commerce at Versuni

"I am thoroughly impressed with the Gintaras work on synthesizing complex research data into a clear, objective, and scientific overview. This level of thoroughness and precision is something I haven't seen before and is truly commendable. The designer made the entire process seamless, collaborating effectively with our team and delivering exactly what we needed to meet business and leadership goals. Additionally, during the usability study, you created a calm and welcoming environment that encouraged honest feedback from users. Overall, a superb job—well done and greatly appreciated!"

Wendy Chan

Global Vice President Health Economics And Policy Reimbursement at Medtronic

Wendy Chan

Global Vice President Health Economics And Policy Reimbursement at Medtronic

Wendy Chan

Global Vice President Health Economics And Policy Reimbursement at Medtronic

"I was lucky to work with Gintaras on one of the biggest product in Adform - DSP. And one thing I can say confidently - Gintaras is a person worth every single grain of your trust and I would not imagine any Design & Product team that would not benefit from having him onboard. Gintaras is an easy-going, rational and hardworking colleague, very much oriented to quality result that would serve a product's user. Not to mention experience in a product design, he has a very good analytical & research skills that allows him to come up with top-notch UX solutions for the product. "

Antanas Štrimaitis

Product Manager at Wix.com

Antanas Štrimaitis

Product Manager at Wix.com

Antanas Štrimaitis

Product Manager at Wix.com

"As I had the honor to work with Gintaras for a big project. I am very happy that he was in the team, because his sense of attraction, the feeling of the project and responsibility was always the highest. His experience of an user experience journey is gigantic, he is able to find the most effective solutions, argue and submit and, in the course of time, prove that this was the right solution. I would be happy to work with in another project."

Paulius Stoškus

Head Of Digital products at "Telia Lietuva"

Paulius Stoškus

Head Of Digital products at "Telia Lietuva"

Paulius Stoškus

Head Of Digital products at "Telia Lietuva"

"Working with Gintaras I found him as a person with great expertise and deep proficiency of solutions. Gintaras did an exceptional job on our projects. Very good (multi-skilled) designer, he was one of the most dedicated professionals through his work at InDis Baltic. Careful and self motivated. He has an extensive knowledge, and his open-minded approach could not be overestimated. "

Peter Quintus

Founder & CEO at InDis Baltic

Peter Quintus

Founder & CEO at InDis Baltic

Peter Quintus

Founder & CEO at InDis Baltic

"I mean, this is so comprehensive and definitely something that was a need that was identified within the business and from our leadership team. And I think Gintaras just did a really nice job at making this a seamless process. at least, for you know my experience working with you. And actually you know, I I think so. We probably say the same. You just made it really easy for us to kind of pull this together and and partner with you on this, so I appreciate it."

Elizabeth L. Nguyen

Senior Manager, Pain Interventions Prior Authorization

Elizabeth L. Nguyen

Medtronic. Senior Manager, Pain Interventions Prior Authorization

Elizabeth L. Nguyen

Senior Manager, Pain Interventions Prior Authorization